By Last night I attended Xeomin’s 15th anniversary celebration at Spring Studios in NYC and it reminded me why I genuinely love these events. It’s the kind of creator night that’s equal parts social, organized, and actually useful.
This was my fourth time attending one of Xeomin’s injection events. They’ve been doing them for a while (usually 2–3 times a year), and the format is always consistent: bites, drinks, mingling, and each influencer books a 15-minute slot to receive treatment with a professional injector.
What is Xeomin?
If you’re new here: Xeomin (incobotulinumtoxinA) is a prescription injectable that’s administered into targeted muscles and is used to temporarily improve the look of upper facial lines (like frown lines, forehead lines, and crow’s feet) in adults.
(As always, treatment is personal – if you’re considering anything aesthetic, talk to a qualified provider about what’s right for your face and goals.)
What the event was like at Spring Studios
It was a cocktail-style influencer event: everyone arrived, signed a release form, grabbed a drink, and mingled. There were light bites and one of my favorite details: a sweet cart from Lil Sweet Treat with candy from all over the world (dangerous, in the best way).
When it was your turn, you checked in for your appointment and headed to your 15-minute injection slot. Quick, professional, and efficient, then you’re right back to the event.
Why I keep coming back
I’m a marketing girl at heart, and I always notice when a brand experience is well-designed. Xeomin’s events work because they’re:
- Consistent (same structure, smooth flow)
- Respectful of time (the 15-minute slots keep things moving)
- Community-driven (you actually meet people, not just “show up for content”)
It’s a great example of how brands build trust: they show up repeatedly, make it easy, and deliver a strong experience.
Xeomin’s 15th anniversary contest (how to enter)
To celebrate 15 years since Xeomin’s FDA aesthetic approval in the U.S., Merz Aesthetics is running a giveaway: Xperience+ members can enter for a chance to be one of 15 winners to receive one full year of complimentary Xeomin treatments (with a participating provider).
How to enter: visit the official Xperience+ page and follow the entry flow. Terms and conditions apply (check the entry form for eligibility and details).
Overall, it was such a fun night and I left feeling refreshed and reminded why I love covering experiences like this: they’re fun and they’re a masterclass in how brands create community through consistency.
What do you think?